ECOMMERCE CALCULATORS / INDIA
Know the number.
Then make
the call.
Set your selling price and ad budget from the costs of each order. Free calculators for markup, profit margin, ROAS and customer acquisition cost.
Find your calculatorFORMULA + RUPEE EXAMPLE + EDGE CASES
The return your margin requires.
- Net order revenue
- ₹1,000
- Costs before ads
- ₹600
- Available for ads
- ₹400
CHOOSE YOUR INSTRUMENT
Five calculations.
Better budget decisions.
Published 06 Nov 2026
By the Boring Commerce performance team
Break-even ROAS
Find the return your costs demand.
1 ÷ contribution marginROAS
Measure the revenue your ads report.
Attributed revenue ÷ ad spendCustomer acquisition cost
Find the cost of winning a first-time buyer.
Acquisition costs ÷ new customersProfit margin
See what remains after the costs you enter.
(Revenue − costs) ÷ revenue × 100Markup
Turn cost and markup into a selling price.
Cost × (1 + markup ÷ 100)READ THE LABEL
A result is only as
good as its inputs.
Revenue after refunds. Customers counted once. Costs matched to the same period. Every tool explains what belongs in the calculation before you use the result.
Start with your margin, find your break-even ROAS, then check what your campaigns actually return.
PUT YOUR NUMBERS TO WORK
A formula is a start.
Your margins set the budget.
Bring your actual costs. The Boring Commerce performance team will work through the ROAS and spend your orders can carry.